I love how YouTube keeps providing innovative ways to engage users thru video. I recently created this short video using their YouTube Search Story page.
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To capitalize on the awareness that British Columbia received from the 2010 Winter Olympics, our Marketing team and agency, Cossette, decided to bring the Robson Zip Line, one of the most popular attractions during the Olympics, to San Francisco, one of our major markets.
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After reading Jeremiah Owyang's
blog post about what Destination Marketing Organizations (DMO's) are doing regarding social media, I decided to make a list of the social networks that Tourism British Columbia participates in.
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Ever since the inception of the field reporter program, I've primarily been working in the background from recruitment, program management, website development and seeding
Chris Wheeler's videos via social media and SEM/SEO.
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Through a partnership with Coke, we've been given the opportunity to embed one of our Field Reporters, Chris Wheeler, on the road with the Torch Relay. The goal of this project is to capture the buzz of 2010 Winter Olympics as well as highlight BC's communities.
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Since Social Media is an integral part of a DMO's (Destination Marketing Organization) online marketing strategy, I put together this
presentation to educate regional and community DMO's on social media, why it's important and how to get into the conversation (specifically showing examples of how we use social media at Tourism BC).
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I'm in search for a billingual field reporter fluent in english and mandarin to join Tourism British Columbia's
Field Reporter Team.
If you got skills in-front and behind the camera, please send in your application.
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Tourism BC is looking to hire a bilingual (French/English)
field reporter to cover the wonderful places to do and see in BC (all this during the Olympics!). Please pass this info along to anyone who may be interested.
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Field Reporting for Tourism British Columbia initially started off as a pilot project but quickly transformed into it's own full-time program.
The main objective of these videos was to create awareness for the British Columbia within our major markets and showcase the iconic places to visit and do in BC as well as highlight what truly makes BC unique, it's culture and people.
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Last month, Tourism British Columbia launched its 2009/2010 ski contest called the "Great Mountain Give Away". Our team worked with Fjord, the online division of Cossette, which helped develop this interactive microsite. (more...)
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