UBC’s Report on Giving
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The British Columbia Experience in San Francisco
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Social Media 101 for DMO’s
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Tourism BC Field Reporters
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Material Love
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Here’s one of my recent projects for UBC’s Development and Alumni Engagement portfolio. I teamed up with www.AvenueCreative.ca and www.BlueLimeMedia.com in creating the Report On Giving microsite using WordPress. I also worked with www.ChrisWheelerMedia.ca on the creation of video content. Our goal for this project was to switch from sending our donors a print piece [...]
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To capitalize on the awareness that British Columbia received from the 2010 Winter Olympics, our Marketing team and agency, Cossette, decided to bring the Robson Zip Line, one of the most popular attractions during the Olympics, to San Francisco, one of our major markets.
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As an Online / Social Media Strategist for Tourism British Columbia, I developed and managed their Field Reporter Program, which has become key component of their social media strategy. I consider these videos as our conversation catalyst. Plus what a better way to showcase what British Columbia has to offer than thru video.
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MaterialLove.org is a materials exchange website which gives users the ability either give away, trade or ask for used items. This is a great way to help the environment by reducing the burden on landfills.
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