Here's a presentation I did at CASE8 Conference held in Vancouver, BC. It's a break down of UBC Development and Alumni Engagement's current approach to Social Media. The main point here is that we'll be agile in our approach, be willing to try, test and learn.
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Here's one of my recent projects for UBC's Development and Alumni Engagement portfolio. I teamed up with
www.AvenueCreative.ca and
www.BlueLimeMedia.com in creating the Report On Giving microsite using WordPress.
I also worked with
www.ChrisWheelerMedia.ca on the creation of video content.
Our goal for this project was to switch from sending our donors a print piece to having the Report on Giving primarily online. The result was a more engaging way to tell impact stories of our donors gifts from student scholarships/bursaries to alumni and community engagement.
Visit
UBC's Report on Giving 2009 - 2010.
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I love how YouTube keeps providing innovative ways to engage users thru video. I recently created this short video using their YouTube Search Story page.
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My wife and I recently visited Parksville and Coombs on Vancouver Island for our second "babymoon". Yes, there's such a thing (at least my wife says so).
Here are a few photographs using the Hipstamatic app on my iphone. I'm lovin the retro look.
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I've always loved photography and been lucky enough to travel to Europe in the past few years. Here's a collection of photos I've taken using my
Canon G7's accent color feature. I found it to be a great way to add a bit more character to your photos.
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To capitalize on the awareness that British Columbia received from the 2010 Winter Olympics, our Marketing team and agency, Cossette, decided to bring the Robson Zip Line, one of the most popular attractions during the Olympics, to San Francisco, one of our major markets.
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After reading Jeremiah Owyang's
blog post about what Destination Marketing Organizations (DMO's) are doing regarding social media, I decided to make a list of the social networks that Tourism British Columbia participates in.
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Ever since the inception of the field reporter program, I've primarily been working in the background from recruitment, program management, website development and seeding
Chris Wheeler's videos via social media and SEM/SEO.
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Through a partnership with Coke, we've been given the opportunity to embed one of our Field Reporters, Chris Wheeler, on the road with the Torch Relay. The goal of this project is to capture the buzz of 2010 Winter Olympics as well as highlight BC's communities.
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Since Social Media is an integral part of a DMO's (Destination Marketing Organization) online marketing strategy, I put together this
presentation to educate regional and community DMO's on social media, why it's important and how to get into the conversation (specifically showing examples of how we use social media at Tourism BC).
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