The British Columbia Experience in San Francisco

To capitalize on the awareness that British Columbia received from the 2010 Winter Olympics, our Marketing team and agency, Cossette, decided to bring the Robson Zip Line, one of the most popular attractions during the Olympics, to San Francisco, one of our major markets.

We called this campaign “The British Columbia Experience”.  This event also included a 3D art installation by Kurt Wenner, an interactive display, and performances by the Le-La-La aboriginal dancers.  The event was in San Francisco from April 8th till April 18th at Justin Herman Plaza.

To kick start the “British Columbia Experience” we invited two gold medal Olympians, Ashleigh McIvor and Shani Davis, to take a ride on the zip line.  I brought along our Field Reporter, Chris Wheeler, to film the opening day. Check out his video.

So far the campaign is a huge success (specially the amount of buzz it has generated thru social media) and I’ll be providing more details on our social media strategies for this campaign in a later post.  Stay tuned;)